With the economic and social development, accelerate the pace of life, more and more people, especially the peak of 80 into after the marriage, are willing to give a professional wedding company to make arrangements for the wedding. Most new city that, not only decent but also peace of mind.
Recently held in Beijing Exhibition Center China International Wedding Expo. Wedding Expo every year in Beijing, Shanghai and other major cities organized. Famous exhibition has more than 30 boutiques, designers, celebrities and stars to participate in this fashion forward wedding party, the China International Wedding Expo has become the fashion of marriage.
Wedding as an emerging industry, is currently in the country has reached the hot level. Beijing, Shanghai, Guangzhou, Shenzhen, wedding companies have sprung up. In particular, the establishment of the Shanghai Association for the wedding, the wedding industry is moving in the formal advertised specialized and standardized direction. In the wedding consumption, 88.4% of the new needs of wedding photography; 49.14% of the new company plans to ask for their wedding weddings; 78.74% of the newcomers to the restaurant for wedding preparation; 36.83% of the purchase of new wedding for the bride; 67.66% The new arrangements for honeymoon travel. In the wedding industry, the rapid development process, and the enterprises are increasingly focusing on brand and size of business services, wedding services are on the increase of high-level, the industry in order to meet the diverse contemporary youth, fashion, individuality, the pursuit of romance demand for services and work, wedding industry, large industry chain is gradually taking shape.
However, behind this prosperity, but hidden deep worry. Behind the wedding consumer hot, wedding industry is small, weak, scattered, black case and other issues surfaced, many young couples in the process of planning a wedding will encounter many problems. With enormous business opportunities and needs compared to the wedding industry in terms of industrial scale, service level and brand appeal, but also far from satisfying consumer demand. Survey shows general satisfaction of the wedding said the only about 10%. Disorder in the wedding market development and huge industrial chain in sharp contrast. The industry believes that the lack of industry standards is the main restricting industrial development bottlenecks. Wedding market, there are boundless opportunities, barriers to entry are low, understand the point-line rules, or have a video camera to master that technique, they can open. Therefore, more and more people into this line. Feng Yong from vicious competition led to the wedding industry, and ultimately harm the consumer, affecting the entire industry's image.
For the growing wedding market, the relevant departments should strengthen the management, such as approval of the wedding up to the management company, from grade to the price, should have a set of corresponding regulations and measures, and strict, standardized operation. To establish brand awareness, enhance the attractiveness of the whole industrial chain, and establish the credibility of the overall industry image. Wedding industry should grasp the pulse of the market, enhance culture, developed in line with market goods.
